My ASE Promotional Film

For my 20% time project I knew I wanted to do something with film, but it took me a while to figure out what exactly. I knew making something that was just dry interviews would be way too cliché and boring, but on the other hand going too far on the entertainment would cause it to be uninformative. So, my goal was to ultimately find a balance between the two. My final decision ending up being one big video that I could treat like a film shoot rather than just making a video, the goal being that it would be both entertaining and informative.

Needs and Opportunities

  • Creating a video or series of videos to help remarket the school
  • Teaches working with clients and writing on a deadline
  • Could lead to working on similar styles of video for my internship
  • Try to output something out of my usual “format”

Clients/Audience

  • Principal Willis as primary client
  • Potential students/parents as primary audience

Benchmarks

  • Script
  • Storyboard/Shotlist
  • Shooting Schedule
  • Rough Cut
  • Final Cut

Products/Resources

  • Primary product is a video or series of videos
  • Resources needed are:
  • Time
  • Students(/actors)
  • Patience

To Conclude…

  • Creating a video or series of videos to help remarket the school.
  • Principal Willis as primary client
  • Unique style of filmmaking combined with more professional techniques
  • No funding or school resources needed
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